How it Works โ€” Inside Layerdata

The invisible layer that keeps everything connected.

Every company today collects data. Few manage to make it work together. Layerdata was created to solve that exact problem โ€” transforming scattered marketing systems into a single operational flow where data moves, learns, and acts.

We don't replace your stack. We make it intelligent.

๐Ÿง  A different way to think about marketing data

Traditional analytics gives you numbers. Layerdata gives you systems.

Instead of one dashboard here and one spreadsheet there, we design a continuous flow โ€” from event collection to campaign activation โ€” where every insight becomes a direct action.

โ€œFrom analysis to execution, without friction.โ€

Less time spent debugging, reconciling, or waiting for reports

More time optimizing campaigns that actually perform

โš™๏ธ Under the hood

Layerdata works as a central nervous system for your marketing operations.

1

Capture

Every event, from website visits to CRM updates, is tracked and cleaned.

2

Connect

The data is unified under a common logic, merging analytics, CRM, and ads.

3

Compute

Business rules and validations transform information into usable insights.

4

Act

Segments and signals are sent back to ad platforms, triggering smarter automations.

5

Monitor

AI-based alerts and dashboards keep performance under control in real time.

Each step happens automatically โ€” no manual exports, no broken integrations.

๐Ÿ”Œ Plug & Play Integration

Layerdata connects the tools you already use โ€” no migration required.

We build the missing layer between analytics, CRM, e-commerce, and advertising platforms, so they finally work as a single system.

Advertising

Google Ads
Meta Ads
TikTok Ads

E-commerce & CMS

Shopify
Wordpress
Custom CMS

CRM & Marketing Automation

HubSpot
Salesforce
ActiveCampaign

Data Warehouse

BigQuery
Postgres
Snowflake
โ€œOur integrations are not just connectors โ€” they are designed to create logical consistency across every platform.โ€

When a conversion happens in Shopify, it's visible in GA4, validated in BigQuery, and immediately usable in Meta Ads. That's what we call data coherence at scale.

๐Ÿš€ What this means for your team

For founders and marketing leaders

clarity on what's driving growth, instantly.

For media specialists

cleaner data and faster campaign iterations.

For agencies

less time spent fixing, more time spent delivering.

For data teams

a framework that scales without reinventing every pipeline.

Layerdata becomes the engine room of your digital growth.

๐Ÿ” Why it works better

Because we designed it like software, not like consultancy. Each implementation follows a repeatable architecture โ€” modular, transparent, and measurable.

It connects with your stack (GA4, BigQuery, Meta, HubSpot, Shopify...) but adds a logic layer that makes every tool speak the same language.

Think of it as an operating system where all your marketing tools plug in.

๐Ÿ’ก The philosophy behind Layerdata

We believe in operational intelligence โ€” the ability to make fast, informed decisions because your system already knows how to measure itself.

Clean collection, not just tracking

Connected ecosystems, not isolated platforms

Smart activation, not vanity dashboards

โ€œWe don't build reports. We build infrastructure that turns reports into real action.โ€

๐Ÿ”’ Built for trust and scale

GDPR compliant by design

Works with Consent Mode 2.0

Flexible cloud architecture (Google, AWS, or hybrid)

Full transparency and documentation on every integration

No black boxes, no vendor lock-in. Just a solid, open system designed to last.

๐Ÿ“ˆ Results that matter

โœ… 40% less time wasted in data analysis

โœ… Cross-channel accuracy and traceability

โœ… Faster optimizations and higher campaign ROI

โœ… Teams aligned under one single view of truth

Data-driven growth, made operational.

๐Ÿ’ฐ Pricing

Simple, transparent pricing for the Martech Operating System

Layerdata Operating System

โ‚ฌ2,000/month

minimum 3 months

Full access to the Layerdata operating system with all modules included

Collect, Connect, Process, Activate, Monitor modules

Integrations with all major tools

Custom dashboards and automated reports

Dedicated technical support

Team training included

GDPR compliant and Consent Mode 2.0

โšก Ready to see it in action?

Layerdata isn't a concept โ€” it's an operational backbone already powering marketing systems for companies like Boolean, L22, Utravel, Rougj, and OneDay Group.

Book a session with our team and discover how to turn your marketing data into a living system.

Contact us for info