From tracking to activation. All with precision.

We build data infrastructures that connect marketing, analytics and business inside one measurable system.

The three operating modes

ModeWhat you getPerfect forCTA
Done for youWe deliver a turnkey system: tracking, connections, dashboards and reports ready to go.Teams that want performance immediately.Request setup →
Done by youWe train your team with workshops, playbooks and on-demand material.Companies that want autonomy.See the program →

What we build

01MODULE

LayerTrack

Browser + server tracking architecture ready to launch.

The foundation of every data ecosystem. LayerTrack designs and installs a complete tracking infrastructure — client-side, server-side and media pixels — ready to collect clean, consistent, real-time events.

What we do

  • Configure Google Tag Manager (client + server) or Adobe Launch.
  • Setup Google Analytics 4, Meta Pixel / CAPI, TikTok Pixel, LinkedIn Insight Tag, Google Ads, Pinterest Tag.
  • Manage Consent Mode v2 and GDPR-compliant implementations (Iubenda / Cookiebot / OneTrust).
  • Create custom dataLayer with standardized naming conventions.
  • Deliver automatic technical validation and debugging (Tag Assistant / DataLayer Inspector / BigQuery logs).
  • Implement advanced eCommerce events, form tracking, conversion API, lead flows and remarketing setup.

What you get

  • Stable, centralized tracking without duplicates or gaps.
  • Clean data ready for media, analytics and automations.
  • Validation templates and full system documentation.
  • Post-setup support and monitoring.

💶 Starts from €1,000 up to €5,200 (depends on starting level and number of environments: web, app, marketplace, etc.)

Discover LayerTrack →
02MODULE

LayerSync

Direct connections between CRM, Ads, and Analytics.

We make systems talk to each other. LayerSync unifies user, campaign and sales data by creating direct bridges between CRM, ad platforms and analytics.

What we do

  • Integrate CRMs (HubSpot, Salesforce, ActiveCampaign, Klaviyo) with Google / Meta Ads.
  • Configure offline conversions and automated custom audiences.
  • Set up ETL / Reverse-ETL pipelines (Airbyte, Hightouch, Zapier, Make, custom APIs).
  • Connect GA4 ↔ BigQuery ↔ CRM ↔ media platforms.
  • Create Customer Match segments and daily automated syncs.
  • Sync eCommerce events (Shopify, WooCommerce, Magento, custom) to ad channels.

What you get

  • A connected ecosystem: data flows seamlessly end-to-end.
  • Marketing campaigns optimised on verified, not estimated, data.
  • Sales + marketing insight in the same place.
  • Documented setup ready to scale.

💶 From €2,500+ (depends on measurement plan, framework and number of integrations required)

Discover LayerSync →
03MODULE

LayerBase

Data warehouse and dashboards integrated for real-time decisions.

The analytical core. LayerBase centralises your data into a single warehouse and builds operational dashboards for fast, data-backed decisions.

What we do

  • Set up BigQuery, PostgreSQL or Snowflake as the primary warehouse.
  • Build ETL pipelines pulling data from Ads, CRM, eCommerce, web analytics, marketplaces (Zalando, Amazon, etc.).
  • Model data and create clean tables for BI.
  • Design dashboards in Looker Studio, Power BI or Metabase with KPI metrics and interactive filters.
  • Implement RFM segmentation, cohort analysis and advanced eCommerce dashboards.
  • Deploy automatic data quality checks (tracking errors, anomalous flows, ROAS gaps).

What you get

  • A single source of truth for all your data.
  • Immediate KPI insight for marketing and business teams.
  • Decisions driven by real numbers, not assumptions.
  • A scalable architecture ready for new channels or products.

💶 From €4,100+ (based on reporting complexity and number of data sources)

Discover LayerBase →
04MODULE

LayerHub

The core of the system: all your data in one place.

Your data cockpit. LayerHub is the tailored platform where every insight, event and decision converge — built around your business.

What we do

  • Develop custom web app to visualise and manage all data.
  • Integrate directly with BigQuery, Ads APIs, CRM and internal systems.
  • Provide a single interface for tracking, dashboards, insight and alerting.
  • Create automations and one-click activations (audience export, dashboard refresh, email triggers).
  • Craft LayerData-style visual design (dark mode, smooth motion, network views).
  • Implement user roles, CSV export, Slack/email notifications.

What you get

  • All your data, visually connected.
  • Total control in a single platform.
  • A bespoke experience, scalable and integrable.
  • An operating system for performance.

💶 Custom quote (varies by complexity, users and required features)

Discover LayerHub →Book a demo →

Why LayerData

Same standard for every client → from startup to enterprise.

Modular approach → start where it matters, add power when needed.

Real scalability → open standards, no lock-in.

Speed → deploy in 1 day, onboarding in under 90 minutes.

Precision → automatic validation, accuracy >99%.

Let's build your infrastructure.

Bring Layerdata into your infrastructure

Request a personalized demo to see how Layerdata can transform your data stack.