Our services
Clear data. Fast decisions. Measurable growth.
Every company has different needs. That's why we've structured our services into three complementary areas that you can activate individually or combine for extraordinary results.
How our services work
We work on three levels that integrate perfectly:
FOUNDATIONS
We build the data infrastructure
STRATEGY
We extract actionable insights
GROWTH
We optimize for concrete results
You can start with just one or activate them all. Each service is designed to generate immediate value.
TECHNICAL FOUNDATIONS
Data Engineering & Tracking Implementation
The problem we solve:
Fragmented data, unreliable tracking, non-integrated tools, no GDPR compliance.
What we do:
Tracking Implementation
- Google Analytics 4 setup
- Google Tag Manager (web & server-side)
- Custom event tracking
- App tracking (iOS & Android)
- Cross-device tracking
Data Infrastructure
- Custom ETL pipelines
- Data warehouse setup (BigQuery, Snowflake, Postgres)
- CRM → Ads → Analytics integrations
- Custom API development
- Real-time data sync
Compliance & Quality
- GDPR compliance
- Cookie consent implementation
- Data quality monitoring
- Data audit and validation
The result:
A solid, reliable, scalable data ecosystem. Clean data that feeds correct decisions.
Ideal for:
Ecommerce with broken tracking, SaaS that need to implement product analytics, startups starting from scratch.
STRATEGY & INSIGHTS
Data Strategy, Analytics & Business Intelligence
The problem we solve:
You have data but don't know what it means. Useless reports. No big picture. Team doesn't know what to optimize.
What we do:
Data Strategy
- KPI mapping and goal definition
- Data governance framework
- Strategic monitoring setup
- Business alignment workshop
Advanced Analytics
- User behavioral analysis
- Advanced segmentation (RFM, cohort analysis)
- Customer journey mapping
- Marginality & price elasticity analysis
- Product portfolio optimization
Predictive Analytics
- Churn prediction
- Lifetime Value (LTV) forecasting
- Out-of-stock prediction
- Demand forecasting
- Next-best-action models
Business Intelligence
- Custom strategic dashboards
- Automatic reporting
- Self-service analytics hub
- Data storytelling
The result:
Clear vision of what's happening, why it's happening, what to do next. Insights that become actions.
Ideal for:
Companies that have data but don't use it strategically, teams that want data-driven decisions, managers who want clarity.
GROWTH & OPTIMIZATION
Marketing Optimization, CRO & Retention
The problem we solve:
Wasted ad budget. Low conversion rate. Customers who buy once and disappear. No retention strategy.
What we do:
Marketing Performance
- Advertising optimization (Google Ads, Meta Ads, TikTok)
- Attribution modeling
- Budget allocation optimization
- ROAS improvement strategy
- Enhanced conversions setup
Conversion Optimization
- Funnel analysis and optimization
- A/B testing framework
- User behavior analysis
- Data-driven UX research
- Landing page optimization
Retention & Automation
- Customer retention strategy
- Lifecycle segmentation
- Email marketing automation
- CRM integration with advertising
- Personalization engine
Growth Strategy
- Growth loops design
- Viral coefficient optimization
- Referral program analytics
- Cohort retention analysis
The result:
Improved advertising ROI, more conversions, returning customers, sustainable and predictable growth.
Ideal for:
Ecommerce that wants to sell more, SaaS that need to reduce churn, companies that want to automate retention.
Complementary Services
Training & Education
Beyond operational services, we offer training to make your teams autonomous:
Strategic workshops (data strategy, KPI design)
Technical training (GTM, GA4, SQL, data visualization)
Operational support (learning by doing)
Ongoing consulting (monthly office hours)
Don't know where to start?
Book a free audit: we analyze your situation and tell you exactly what you need.
Book free audit →Bring Layerdata into your infrastructure
Request a personalized demo to see how Layerdata can transform your data stack.