How it works

From zero to
revenue-grade
in 15 minutes.

Dual-channel collection, automatic enrichment, and native deduplication. LayerData brings your conversion signal to enterprise level with zero code changes.

Start free →Talk to us
Compatible withShopifyMeta CAPIGoogle AdsTikTok AdsGA4Klaviyo
The problem

Shopify native pixel
is no longer enough.

This is not your fault. Client-side tracking worked well until 2020. Then iOS 14, Safari ITP, mass ad blockers, and third-party cookie deprecation changed everything.

7 days

Safari ITP limits cookies to 7 days. Users who purchase later become invisible to your pixel.

~35%

of users actively block pixels. Ad blockers and privacy protections hide conversions from your dashboard.

↓ EMS

Low Event Match Score means weak optimization. Without hashed user data, platforms cannot match conversions reliably.

Architecture

Two channels. Zero gaps.
One clean signal.

LayerData captures each event from two independent directions. If one channel is blocked, the other covers. No conversion falls through.

client-side

Shopify native Custom Pixel in sandbox architecture.

server-side

Server-to-server webhook, resilient to browser privacy limits and client-side blocking.

processing

Automatic dedup with unique event_id: one event, one conversion.

🏪 Store Shopify
Custom Pixel
client-side
Webhook Shopify
server-side
⚙ LayerData Infrastructure
dedup · enrich · consent v2 · identity stitching
Google Ads Enhanced Conv.
Meta Ads Conversion API
TikTok Ads Events API v2
GA4 Measurement Protocol
Step 01

Custom Pixel captures
every client-side event

LayerData uses Shopify native Custom Pixels in a sandbox architecture introduced post-2023. Unlike theme-injected pixels, it is harder to block and requires no theme code access.

Event StreamLive
14:23:01page_viewclient-side
14:23:04view_itemclient-side
14:23:18add_to_cartclient-side
14:23:44begin_checkoutclient-side
14:24:12purchaseclient-side
14:24:12purchaseserver-side
14:24:12purchase (dup)dedup
Step 02 + 03

Server-side webhook
+ automatic enrichment

In parallel to the pixel, LayerData receives events via webhook directly from Shopify servers before browser-side limitations apply. Then each event is enriched with first-party account data.

→ Native deduplication

Each event has a unique event_id generated by LayerData. Meta and Google automatically discard duplicates.

→ First-party data enrichment

Email, phone, and address already available in Shopify are hashed and attached to each conversion.

→ Consent Mode v2 enforcement

User consent is respected on every channel. Google uses modeling to estimate missing conversions without personal data.

payload
event: "purchase"
event_id: "tld_a3f2b91c"
value: 149.00
currency: "EUR"
user_data: {
  em: "sha256:a3f49c..."   // email hashata
  ph: "sha256:b7c24d..."   // telefono hashato
  ct: "Milano"
  country: "IT"
}
consent: "granted"
channel: "server-side"
Results

What changes
in the numbers that matter.

Typical outcomes in the first activation weeks, measured on real stores with medium-high traffic.

MetricTypical post-activation result
Recorded conversions on ad platforms
+30-40% vs native pixel
Meta Event Match Score (EMS)
57% -> 88-95%
Add-to-cart captured for Klaviyo flows
2-3x vs standard tracking
Perceived ROAS on Meta Ads
+20-35% (same budget, better data)
Technical questions

For those who want
to understand details.

Why are Shopify Custom Pixels harder to block?

They run in Shopify's sandbox architecture, not as theme scripts injected in the main DOM.

How does platform-level deduplication work?

LayerData sends deterministic event_id values so platforms can identify and discard duplicates.

Is LayerData compatible with CMPs like Iubenda and Cookiebot?

Yes. LayerData reads consent from your CMP and applies Consent Mode v2 logic.

What happens to users who deny consent?

No personal data is sent. Consent Mode modeling helps recover optimization signal in aggregate form.

How are API updates handled?

LayerData monitors API changes and rolls out updates server-side without user intervention.

Get started

Ready to see
the conversions you are losing?

Activate LayerData in 15 minutes and discover how many conversions your pixel misses. Results arrive in the first 48 hours.

Start free →Book a demo

No credit card · Live in 15 min · Support included