Reliable data first
We design tracking systems that stay stable over time, not quick hacks that break at the first API update.
About UsThree experts, one mission.
Three experts, one mission.
Make ecommerce tracking truly reliable.
LayerData was founded by three professionals from web analytics, data engineering, and software engineering. A Tillde product for agencies, advertisers, and ecommerce owners.
Our story
From consulting pain to product
For years we saw the same issue across projects: fragmented setups, unstable data, and too much dependency on manual GTM maintenance. LayerData was created to solve that at the infrastructure level.
Web Analytics
Signal quality
Data Engineering
Pipeline reliability
Software Engineering
Scalable product
What drives us
Built for operators, not for demos.
Performance mindset
Everything we build is connected to one goal: help teams optimize campaigns with cleaner and faster signals.
No technical bottlenecks
We remove GTM and server-side complexity so agencies and ecommerce teams can execute faster.
Behind the scenes
How we build together
Workshop
Hands-on sessions on tracking architecture and measurement frameworks.
Classroom & community
We test ideas with teams in the field before turning them into product features.
Our journey
How LayerData took shape
Q2 2024
We met on a complex ecommerce tracking project
Three different specializations, one shared frustration: unreliable attribution and too much manual maintenance.
Q3 2024
We joined forces
We started building a common framework to standardize server-side tracking and reduce technical debt for agencies.
Q4 2024
First private implementations
Initial stores migrated to our model with better signal quality and more stable campaign optimization.
Q1 2025
LayerData was born
We turned our internal method into a product, designed to make reliable tracking accessible without GTM complexity.
Today
Focused on real operator outcomes
We keep shipping improvements with one priority: reliable data that helps teams take better growth decisions.
Did you know?
LayerData is fully self-funded with no external investors. We are building everything from the ground up to stay focused on customer outcomes: no outside pressure, just innovation, quality, and execution.
Want to meet the founders and see LayerData in action?
Book a call and we will review your current setup, identify missing signal, and define the fastest migration path.